Another logo, this time done in Illustrator, centers around the human figure. Each figure connects to another, symbolizing the purpose of this small group ministry of young adults. The single white figure balances with the orange and green figures, while all three thrust downward towards the title font. There is a philosophy, not chiseled in stone mind you, that simple designs use no more than three or four elements. It provides the designer the opportunity to add interest by establishing a relationship between, in some cases, three completely different elements. These elements require that a focal point be established. In this case, the orange “torso” bends left, seemingly zooming out of the picture “frame.” But the white torso curves everything back to center. The green figure adds a spark of contrast and purposely kept small. The font centers the entire design and gives it an "anchor" for visual weight.
Is that not wonderful? Go tell someone how much smarter you are.
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