Sunday, March 20, 2011

Outdoorsman Logo



This is a recent unpublished design concept. The intent was to capture a sense of outdoor adventure. The fish breaking through the two words helps do this. 

Monday, March 7, 2011

Around the World in About a Month

Here is a tidy logo I designed. It was recently chosen winner among dozens of designer's entries world-wide. The company favored the colors of green and blue while my idea center around a global theme with a generic aircraft circling the globe. We both wanted the logo to capture a sense of movement and adventure.

During the month-long design process, the plane went through many variations before arriving at what you see here. The swoosh lines encircling the globe also evolved. Finally, the font was customized to give it a unique look.

Aeropepe is a light aircraft manufacturer in Recife, Brazil. http://www.aeropepe.com.br/ . They build a variety of composite single engined aircraft.