Friday, November 9, 2012

They Call Me Mellow Yellow


A short lesson in color selection. Yellow is the happiest primary color. One of the strongest colors to pull in a viewer from signage. Next time you are on the road look around at how many signs use yellow and black. Yellow and navy. Yellow and red. Can you say, McYellow? From the paintings of Rembrandt to Lichtenstein, yellow has been used effectively with great control. When yellow is out of control, terrible things happen.

This pre-disco 1975 image from www.jalopyjournal.com takes happiness and freedom to a whole new level. A dude of great courage in an unfortunate alignment of yellow clash and fashion blindness. Penny loafers aside, can we assume the gent in the middle dressed in the dark...with the aid of a strobe light. 


It also points out the sound practice of conscientious decision making. Think of the unconscientious decisions made before this guy ventured out of his groovy abode. In a couple of years, he will hit the disco floor in, no doubt, bell bottom shorts.