Thursday, August 19, 2010

Recent Logo Design

I was chosen a winner from a team of four mental health nurses in the United Kingdom for a new logo. The team provides training and support programs to mental health nurses in the field of medicines management. Their focus is on supporting the use of long acting injections in managing schizophrenia. The nurses provide training in pharmacology, medicines choice and injection technique. Though primarily intended to support nurses, they also support sales staff.

My take on the design was atypical; not focusing on the stereotypical head or brain activity artwork or design. Rather, the heart symbol created by two "neurological" rings, somewhat resembling a gyroscope, is the main design element. A healthy, balanced brain makes for a happy heart.