Sensible Green Design

My latest 1st price international win for logo design is Sensible Green, a commercial engineering firm providing sustainable green design consulting service to business and home owners regarding how to make their project a green project. Green from an environmental standpoint as well as green from an economic savings standpoint. Thus, Sensible.

The design incorporates both houses and cityscape themes as the company works with varied clients. The leaf gives a environmental foundation to "sit on." Client had specific desires for font style and colors.

Outdoorsman Logo

This is a recent unpublished design concept. The intent was to capture a sense of outdoor adventure. The fish breaking through the two words helps do this. 

Around the World in About a Month

Here is a tidy logo I designed. It was recently chosen winner among dozens of designer's entries world-wide. The company favored the colors of green and blue while my idea center around a global theme with a generic aircraft circling the globe. We both wanted the logo to capture a sense of movement and adventure.

During the month-long design process, the plane went through many variations before arriving at what you see here. The swoosh lines encircling the globe also evolved. Finally, the font was customized to give it a unique look.

Aeropepe is a light aircraft manufacturer in Recife, Brazil. http://www.aeropepe.com.br/ . They build a variety of composite single engined aircraft.

High Heart Wellness Logo

Recently purchased, this logo centers around the healing properties of nature as witnessed by the leaf motive. The flame, in soothing teal contrary to a warm color, continues the healing theme which represents holistic practitioners. 

The logo went through various color and tagline changes which were requested by the buyer.

Recent Logo Design

My logo design was chosen world-wide winner for a business that contests unfair traffic tickets. If you think you were ticketed unfairly, they will provide legal support for you. I imagine they keep busy.

This simple, bold, clearly defined design, shown on contrasting backgrounds, visually tells the intent of this business.

Recent Logo Design

I was chosen a winner from a team of four mental health nurses in the United Kingdom for a new logo. The team provides training and support programs to mental health nurses in the field of medicines management. Their focus is on supporting the use of long acting injections in managing schizophrenia. The nurses provide training in pharmacology, medicines choice and injection technique. Though primarily intended to support nurses, they also support sales staff.

My take on the design was atypical; not focusing on the stereotypical head or brain activity artwork or design. Rather, the heart symbol created by two "neurological" rings, somewhat resembling a gyroscope, is the main design element. A healthy, balanced brain makes for a happy heart.

Latest Logo Design

This logo design started a journey and ended 180 degrees in the opposite direction. The top design (1) was initially favored and captured the client’s desire to avoid using dental cliché icons. The practice is comprised of periodontal specialists and they are not a general dentistry practice. So there was no need to appeal to children.

This design suggests the Catalina Mountains in southern Arizona which double as Native American arrowheads, giving the design a bit of heritage. Along the way, the client wanted to pursue an altered color scheme (2), changing the tan to a pastel yellow and use a brighter green. After a gestation period, they wanted to use the fonts with a different graphic idea altogether. An abstract smile. It was well received immediately.

It became clear that there was a definite desire to include a dental element in their logo. After numerous variations, the bottom design (3) is the final result. It was the winning design over 58 other global designers.

Ultimately, only two colors were used. All colors were chosen by the client. The client initially found it difficult to choose between the mountain/arrowhead theme and the smile/swoosh. I do favor the former, but it is most important to give the client what they want, not what you want.