Latest Logo Design

This logo design started a journey and ended 180 degrees in the opposite direction. The top design (1) was initially favored and captured the client’s desire to avoid using dental cliché icons. The practice is comprised of periodontal specialists and they are not a general dentistry practice. So there was no need to appeal to children.

This design suggests the Catalina Mountains in southern Arizona which double as Native American arrowheads, giving the design a bit of heritage. Along the way, the client wanted to pursue an altered color scheme (2), changing the tan to a pastel yellow and use a brighter green. After a gestation period, they wanted to use the fonts with a different graphic idea altogether. An abstract smile. It was well received immediately.

It became clear that there was a definite desire to include a dental element in their logo. After numerous variations, the bottom design (3) is the final result. It was the winning design over 58 other global designers.

Ultimately, only two colors were used. All colors were chosen by the client. The client initially found it difficult to choose between the mountain/arrowhead theme and the smile/swoosh. I do favor the former, but it is most important to give the client what they want, not what you want.

04:05:92 week in revue

A simple design approach starting with my trip to Arizona on Continental to Asimov in counter clockwise flow. The reaching arm is a key element that brings the viewer back into the montage. Beginning this week in 1992, British Prime Minister, John Major, gets advice after winning re-election. Former Panama military dictator-thug, Manuel Noriega, went to trial in Miami and convicted on eight counts of drug trafficking, racketeering, and money laundering.

Phoenix, Arizona

Here is a contemporary design from 2009 I created. An e-card cover prepared for a friend in the Phoenix, Arizona area. The Superstition Mountains casts their shadow on the desert floor. The design transitions from the blue water to the mountains and the purple evening light transitions to the daylight sun.

The bright, rich colors capture the colorful heritage of this part of the country. I restricted myself to hard edged shapes which cross other shapes at their junctures. Giving a modern, stained glass feel. Repetition of the triangle shape is used to good advantage. All of which are contrasted by the horizonal bars cutting across the design.

Kingman, Arizona

After passing over some remaining sections of famous Route 66 near Kingman, I spotted this barn of character. My customery marker and pencil media used again.

Magma P.I.

While I am on the Arizona subject, here is another sketch from the same period. The massive rock formations on Magma Mine Road really dominated this area with golden hues and browns. Colored pencil is the media.

Do you struggle to find something "interesting" to draw in your area of existance? But, when traveling to new sites, how amazingly easy it is to draw almost "anything?" It can depend on where you live, but there is always something to draw. Spooling up the inspiration to do it is another matter. We have all been there. For those starting out drawing for fun or profit, do not "push" the subject. There may, in fact, be days when you just cannot bring yourself to get out and sketch. Remember January? It is probably a time to take a break. Step away until another day.