Latest Logo Design

This logo design started a journey and ended 180 degrees in the opposite direction. The top design (1) was initially favored and captured the client’s desire to avoid using dental cliché icons. The practice is comprised of periodontal specialists and they are not a general dentistry practice. So there was no need to appeal to children.

This design suggests the Catalina Mountains in southern Arizona which double as Native American arrowheads, giving the design a bit of heritage. Along the way, the client wanted to pursue an altered color scheme (2), changing the tan to a pastel yellow and use a brighter green. After a gestation period, they wanted to use the fonts with a different graphic idea altogether. An abstract smile. It was well received immediately.

It became clear that there was a definite desire to include a dental element in their logo. After numerous variations, the bottom design (3) is the final result. It was the winning design over 58 other global designers.

Ultimately, only two colors were used. All colors were chosen by the client. The client initially found it difficult to choose between the mountain/arrowhead theme and the smile/swoosh. I do favor the former, but it is most important to give the client what they want, not what you want.

Solo Piano Recording Project

This is a recently completed design and layout for a gospel hymn project of solo piano selections. The samples show the front and back covers of the CD jewel case.

The client wanted the cover to be understood as a recording of piano music and not a vocal recording. The background keyboard image makes this clear and the solo piano text solidifies it. The project’s sales and promotion is to raise funds for a missions outreach to Asia and Africa. On the back cover, the passport graphic further clarifies this mission as does the artist’s Sri-Lanka traditional apparel.

Retirement Community Brochure

This is a recent design completion for a multi-page senior retirement community in Kansas. The brochure utilizes classic black halftones. Beneath the cover image are sample layout pages of the inside spreads. The gray is printed a warm silver metallic ink. The text lays out a narrative of how seniors have gone the extra mile for their children and now they enjoy the benefits of a first-class retirement community while maintaining their individuality and freedom. I also designed a new logo for this project, appearing on the front cover.

04:26:92 week in revue. Final entry.

It has been a year since first posting these old montages I created in 1992. Easier to post than to locate, clip and paste on the graph paper!

What was more publicized than the Rodney King video this week? The verdict brought senseless looting. We are not entitled to fairness, however misguided our reasoning. No one has the right to burn cars (unless it is your own) and buildings in a fiery temper tantrum. Daryl Gates, Los Angeles Chief of Police at the time, died April 16, 2010.

Speaking of tantrums, Muammar al-Gaddafi threw one this week. I actually do not recall how significant he was in the news at the time. I just love his superimposed svelte body. The other roar addresses the beginning of the Month of May for the Indy 500.

04:19:92 week in revue

Easter and Earth Day in the same week. Coincidence? I think not. Those knowing the truth see the appropriate vintage stamp’s connection. The earth actually did quake near Petrolia, California this week. The 7.1 main shock caused significant damage to older structures in the sparsely populated, mountainous region. Leaving the earth once again is NASA’s space shuttle. Obviously, the earth symbols are a key design element for this week’s clippings.

04:12:92 week in revue

Hand drawn “pixels” play a part in the image transitions this week. A protester, another well-reasoned liberal, accosted former President Reagan. This guy was so out of touch, he did not know Reagan was President at the time. Speaking of accosted, the clipping says a lot about tax frustration. Note the “morph” of the hapless citizen’s shirt/arm merging into the construction image. A section of abandoned tunnel ruptured and the Chicago River poured into downtown, wreaking hundreds of millions of dollars in damage. Hollywood buffs will recognize the passing of Neville Brand. Rent the film, “D.O.A.” with Edmond O’Brien. Brand is priceless as a psychotic heavy.

04:05:92 week in revue

A simple design approach starting with my trip to Arizona on Continental to Asimov in counter clockwise flow. The reaching arm is a key element that brings the viewer back into the montage. Beginning this week in 1992, British Prime Minister, John Major, gets advice after winning re-election. Former Panama military dictator-thug, Manuel Noriega, went to trial in Miami and convicted on eight counts of drug trafficking, racketeering, and money laundering.