I was awarded first place and prize money in a recent logo design contest. Wolesale Italian Imports sells high quality, designer clothing, online. The client requested the logo be in black, understated yet elegant. I envisioned a clean, simple and stylish presentation. A open font which has a slight edge to it.
Sometimes a simple and clean design seems to be the easy way out. But it takes discernment to know when to stop designing and let it be. Some of the best logos are timeless because they are deceptively simple. GE, Shell Oil, the Nike swoosh, Volkswagen or the Coke Cola script remain virtually unchanged after many decades. I do not suggest my logo fits even remotely in this category. My assignment was simply to provide the "perfect" logo for this particular business. Apparently, it worked out pretty well.
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