This pencil illustration was for a www.libertyridge.com mailer. The campaign was promoting tailor-made living and just as a tailor custom fits formal wear, this community offers amenities to suit every senior’s lifestyle. My wife posed as the hand and measuring tape model. The face was created from another source. I chose a hairstyle and dress from mid-twentieth century in an attempt to establish a relationship with the prospective senior. Not sure how much the drawing helped the campaign in the short term, but the community has established itself as one of the most successful senior communities in the midwest.
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