Monday, September 26, 2011

Indoor Spinning Class Logo

I was fortunate enough to following up my AutoGarage win in September with this international winning design. 

This minimalistic, contemporary icon captures the motion of indoor cycling inside a whirling circle shape. The slanted font is somewhat low key as it follows the dominant icon.

AutoGarage Logo Winner


As September rolled on, this company, based in the Netherlands, awarded me winner in an international design contest consisting of nearly a hundred entries. It will be used in print and online.  

After proposing numerous designs, the emphasis switched to a vehicle in the process of being repaired. The design incorporates several key automobile elements in a bold, contemporary approach. From body repair to engine tuning and tire maintenance, it has become the company's unique identity.